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Share your Canadian pride with the Maclean's tote!
Spotted carrying hers by none other than Margaret Atwood, the Maclean's "True North Strong Free" tote bag has captured Canadian pride across the country. SJC now invites you to participate in the "Tote-ally Canadian" photo contest!
Launched by Maclean's in February, the made-in-Canada tote is designed by Creative Director Christine Dewairy and manufactured locally near SJC's Toronto office. The totes sold out in their first run, quickly gained popularity and have shipped to customers across Canada—and beyond. Proceeds from every bag support the important work Maclean's has been doing telling Canada's stories for 120 years.
Now, we want to see where these bags are adventuring!
Join the Tote-ally Canadian Photo Contest:
Complete the contest form to submit your photo. We'd love to see you with your Maclean’s “True North Strong Free” tote bag in your favourite, quintessentially Canadian location. Your photos will help tell the story of the bags and spread the word even more. (Full contest details and rules are available on the submission form).
Why Share Your Photo?
- Get Featured: Your photo could appear in upcoming Maclean's promotions
- Win Prizes: Every submission enters you into a draw to win one of three prize bundles. Each bundle includes three extra tote bags—perfect for gifting—and one limited-edition "True North Strong Free" mug. The draw will take place on May 23, 2025, so be sure to submit your photo before then.
- See Fellow Canadians: We'll share a gallery of submitted photos so you can see other proud tote owners across the country.
Where to Purchase:
The Maclean's "True North Strong Free" tote bags are available for purchase online, supporting Canadian journalism with every order. Limited quantities remain.
Like Margaret Atwood, support Canada and bold journalism with the Maclean's "True North Strong Free" tote bag! Grab your tote, choose your Canadian spot and send us your photo by May 23.
