St. Joseph Communications partnered with Jenn-Air’s agency of record, Red Lion, to bring the campaign to life.
ALL THE INGREDIENTS FOR A SUCCESSFUL SHOOT
We always like to think one step ahead. Jenn-Air was expecting the videos to be exclusively shot from a single camera angle. Our crew took the initiative to shoot various angles and extra takes to ensure we had footage for post-production, while keeping to the schedule and budget. Jenn-Air appreciated the foresight, and included the footage in the videos.
Our content creation capabilities and COPE (Create Once, Publish Everywhere) philosophy were a fundamental part of this project. Our approach enables us to develop more content within the client’s timeline, without exceeding the budget. Instead of shooting one video, we were able to help the client create two 15-second videos and four 1-minute videos for both web and social.